Services

Win if you want mug

Find the perfect blend of services to build and promote your business. 

Each of our clients has a unique business vision, and specific needs and goals that should be aligned to this vision.

We take a 360-degree approach to working with our clients. Your marketing and business development "toolbox" needs to contain programs and activities that work together seamlessly both short-term and long-term. We work  from the "I need this done ASAP" tactical project to "here's where I want to be next year" campaign or project to anything in-between.

We work with you one-on-one to assess your business personality, goals and needs based on YOUR business vision. From there, we support you in creating and implementing your personalized program or action plan to move your business forward.

MARKETING & BUSINESS DEVELOPMENT SERVICE CATEGORIES

We offer a deep expertise in core marketing and business development areas that are essential to building successful businss momentum.

AUDEO

ATTENDO

ASCENDO

Determine your path.

Plan your way forward.

Reach your final destination.

  • ARCHETYPES
  • BRANDING
  • BUSINESS OR BRAND IDENTITY
  • BUSINESS DEVELOPMENT
  • GRAPHIC DESIGN
  • MARKETING
  • MESSAGING
  • NETWORKING & REFERRAL STRATEGIES
  • PROJECT MANAGEMENT
  • PUBLIC RELATIONS (PR)
  • PUBLISHING STRATEGIES | CONTENT MARKETING
  • BRANDING
  • BUSINESS DEVELOPMENT
  • GRAPHIC DESIGN
  • MARKETING
  • MESSAGING
  • NETWORKING & REFERRALS
  • PUBLISHING STRATEGIES | CONTENT MARKETING
  • PHOTOGRAPHY & VIDEO
  • PROJECT MANAGEMENT
  • PROMOTIONS & EVENTS
  • PUBLIC RELATIONS (PR)
  • PUBLISHING STRATEGIES | CONTENT MARKETING
  • WRITING & EDITING
  • BRANDING
  • BUSINESS DEVELOPMENT
  • GRAPHIC DESIGN
  • MARKETING
  • MESSAGING
  • NETWORKING & REFERRALS
  • PUBLISHING STRATEGIES | CONTENT MARKETING
  • PHOTOGRAPHY & VIDEO
  • PROJECT MANAGEMENT
  • PROMOTIONS & EVENTS
  • PUBLIC RELATIONS (PR)
  • PUBLISHING STRATEGIES | CONTENT MARKETING
  • WRITING & EDITING
bright business intentions

BRANDING

  • Archetypes
  • Brand audit
  • Brand identity
  • Brand story
  • Brand voice
  • Branding guidelines (colors, logotype, fonts)
  • Positioning
  • Target audience |customer personas
  • Values & principles
Successful business strategy

BUSINESS DEVELOPMENT

  • Budgets & financial planning | KPIs
  • Business audits
  • Business development planning
  • Competitive Analysis (SWOT)
  • Gap | Fit Analysis
  • Networking & referral programs
  • New product & marketing strategies
  • Pricing strategies
  • Roadmaps
  • Sales & distribution strategies
  • Sales training

GRAPHIC DESIGN

  • Campaign creation & implementation
  • Corporate identity systems
  • Marketing & promotional materials (brochures, flyers, ebooks, media campaigns, etc.)
  • Social media templates & content
  • Website graphics & identity
hitting marketing goals

MARKETING

  • Marketing, social media & campaign strategy & planning
  • Market & competitive research
  • Marketing messaging & content (materials, campaigns & website wireframes)
  • SEO (Search Engine Optimization) strategies & keywords
  • Social media calendars, campaigns & content

MESSAGING

  • Brand pillars
  • Competitive analysis (SWOT)
  • Market Demographics
  • Messaging frameworks & ladders
  • Product & services positioning
  • Target audience | customer personas
  • Value propositions

PROJECT MANAGEMENT

  • Campaign management
  • Launch planning (brand, products and/or services)
  • Product roadmaps
  • Project planning tools & resources
  • Vendor | resource management
writing and editing services

WRITING & EDITING

  • Editing
  • Email campaigns
  • Ghost-writing
  • Newsletters
  • Sales scripts & playbooks
  • Social media content
  • Translation services
  • Website content

PHOTOGRAPHY & VIDEO*

*Additional services offered through our network partners

  • Case studies
  • Corporate photography
  • Product photography
  • Product or brand story videos
  • Promotional videos
  • Video editing
website designer

WEBSITE DESIGN*

*Additional services offered through our network partners

  • Analytics
  • Application | Tool design & development
  • Integrations
  • SEO (Search Engine Optimization)
  • User experience (UX)
  • Website design
  • Website development
  • Website re-branding
  • Website migrations & hosting services

Our flexible and cost-effective approach

We are committed to helping people reach their marketing and business development goals through simple building blocks engineered around best practices. 

HOURLY
Your first option for using Xylina.

Hourly is just what it says.

This fee is really about a business that needs only a couple hours to get a specific result and nothing else. Contact us with your requirements. Let us know how we can help you.

ACTION AGREEMENT
When you need help figuring out the best course of action to move forward with efficiency, speed and accuracy.

When your project is an integral piece of your business strategy or you’re not certain how you want to implement an idea, the action agreement outlines and defines how Xylina will help you move forward. These engagements are typically longer than our Time Block offerings. Action agreements are offered at a 20% savings over our hourly rate. You can schedule a free consultation to determine if this is the right selection for your needs.

TIME BLOCKS 5/10
You save by purchasing time blocks in five-hour and ten-hour increments.

This option is for small projects where you need more than a couple of hours but don’t expect any major surprises or issues. You save 10% on five-hour blocks and 15% on ten-hour blocks. Be sure to put your business needs and reasons in the message box or schedule a free appointment to discuss your needs.

MONTHLY RETAINER
When flexibility and agility are paramount.

You need a professional to help you manage certain aspects of your business. Your time is valuable and writing blogs, creating posts, and managing social media takes time away from your main focus. You want on-going help executing your plans. This offer is a minimum six-month commitment for five hours per month used as you feel is necessary. You receive a 25% savings or seven and a half hours free throughout your six-month commitment.

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