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  • B2C Customer Persona Template and Example

B2C Customer Persona Template and Example

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Before you invest more money and time on marketing activities that don’t work out, build a rock-solid customer persona. *FREE* templates come in two versions: Business-to-consumer (B2C) customer persona template or the business-to-business (B2B) customer persona template. This download is the detailed example and interactive template for B2C customer persona (full version).

Our FREE customer persona templates come in 2 main categories – Business-to-business, or business-to-consumer. This template and guide are for the B2C template (full version).

Fill in the blank fields using the example as your guide. Rename your file and save it as a digital document. Or print and complete with writing instrument of your choice. You can craft the 2-page version in a couple of hours or less if you stay focused and have all of your necessary info at hand.

  • Beefy, detailed interactive B2C version with all the toppings and sides. Go hog wild and channel your inner customer to build an industrial-strength customer persona. This also comes in versions for business-to-consumer and business-to-business personas. Fill in the blank fields. Rename your file and save as a digital document. Or, print and complete with writing instrument of your choice.

Our comments: We like to build both full and short versions. The short one is easy to print and use as a quick reference. We use the industrial strength version when we are crafting new messaging and content. The longer version can take 4-6 hours to build, but it’s rock solid.

Your Brand Values


Here you want to write a short paragraph that quickly explains exactly what your brand  is about and how it’s the perfect solution to the problems youtr client might have. 

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