Our FREE customer persona templates come in 2 main categories – Business-to-business, or business-to-consumer. This template and guide are for the B2C template (full version).
Fill in the blank fields using the example as your guide. Rename your file and save it as a digital document. Or print and complete with writing instrument of your choice. You can craft the 2-page version in a couple of hours or less if you stay focused and have all of your necessary info at hand.
- Beefy, detailed interactive B2C version with all the toppings and sides. Go hog wild and channel your inner customer to build an industrial-strength customer persona. This also comes in versions for business-to-consumer and business-to-business personas. Fill in the blank fields. Rename your file and save as a digital document. Or, print and complete with writing instrument of your choice.
Our comments: We like to build both full and short versions. The short one is easy to print and use as a quick reference. We use the industrial strength version when we are crafting new messaging and content. The longer version can take 4-6 hours to build, but it’s rock solid.